Apollo approached SoMe Connect to accomplish a specific goal: attract C-Suite decision makers and related influencers to engage, connect and learn more about Apollo’s professional development programs.
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SoMe Delivers the C-Suite for Apollo Education
Generating traffic and leads are consistently highlighted as top challenges marketers face. When your entire business model lives online, that pressure is tenfold. If you can’t get eyes on your website, you don’t sell.
Apollo Education Group has been a thought leader in education for working students for more than 40 years. Its mission is to empower working learners and provide accessible and knowledgeable educational opportunities.
Apollo approached SoMe Connect to accomplish a specific goal: attract C-Suite decision makers and related influencers to engage, connect, and learn more about Apollo’s professional development programs.
“The C-Suite is an elusive target. We started with a strategy to provide credibility messages, content, and visual resources within a sticky site that would help lead to better conversions. We then implemented a lead generation system that served as a foundation for the ongoing content-marketing, email drip campaigns, and follow-up phone calls,” explains Alexandra Kocoj, Operations Manager at SoMe Connect.
After SoMe built the mechanism, the team drilled into the specifics which made good use of known influencers. “We introduced Apollo to discussions and within groups that had a rich audience of C-Suite individuals”, said Shah.
“We started running online ads in targeted niche and frequently read publications by C-Suite level decision makers both in professional development \/ training properties and mainstream publications such as the New York Times, Fortune, and Wall Street Journal. We then created a highly targeted LinkedIn search campaign and promoted content to create engagement and generate meaningful traffic, and last but not least, we designed and launched an online resource center with solution pages and thought leadership pieces to provide high-impact information and specific calls to action.”
Apollo Education Group, Inc. is one of the world’s largest private education providers, serving students since 1973. Through its subsidiaries, Apollo Education Group offers undergraduate, graduate, professional development and other non – degree educational programs and services, online and on-campus principally to working learners. Its educational programs and services are offered throughout the United States and in Europe, Australia, Latin America, Africa and Asia, as well as online throughout the world. For more information about Apollo Education Group, Inc. and its subsidiaries, call (800) 990-APOL or visit the Company’s website at www.apollo.edu.