Welcome to our first ever round-up of Digital Marketing Industry Updates. It’s never a dull day in the world of digital marketing, and 2021 is already shaping up to be a transformative year. While COVID-19 accelerated companies’ adoption of digital tech during the crisis, experts agree: consumers’ shifting preferences aren’t going anywhere, anytime soon. 

As the world continues to grapple with the pandemic and stay-at-home orders, businesses will continue to push the technology tipping point — and experiment with new and innovative ways to connect with customers online. 

In our January round-up, we explore the expanding suite of digital marketing tools geared for customer discovery, improved search functions on YouTube, and Facebook’s latest enhancements to its workplace platform. Will these features take off? Only time will tell — but the year is certainly off to an exciting start.  

Gmail Ads Absorbing Into Discovery Campaigns – Search Engine Journal
Instead [of standalone Gmail campaigns], Gmail ad targeting will solely be available as one of the places to appear in the Discovery campaign type.”

LinkedIn enables Swipe Up links for Stories – Social Samosa
“The swipe up feature for LinkedIn Stories is only available for Pages and members having at least 5000 connections or followers and have the ‘Follow’ button instead of ‘Connect’ as the primary action on their Profile.”

YouTube Adds New Hashtag Showcase Pages to Assist in Content Discovery – Social Media Today
“[The new hashtag search option] provides a full-page display of YouTube videos that include your chosen tag, along with usage insights, all on one screen.

Facebook Adds New Safety Check and Live Video Enhancements for Workplace – Social Media Today
“the new Safety Check will provide a quick, easy way for employees to check in during a crisis… In addition to this, Workplace users will now also be able to run live video streams with multiple presenters”

SoMe is a digital marketing agency headquartered in Chicago. SoMe partners with clients in the pursuit of reaching their marketing and business goals through digital platforms. SoMe combines digital expertise with innovative creative to get the right message to the right customer at the right time. Get in touch to see how we can help you improve your digital performance.