6 Steps to Analyzing your Social Media Strategy

Are you using social media for your business? What kind of results are you seeing? Is it something that feels overhyped with little or no return to you? If that’s the case, let’s talk about the reasons why your social media strategy is not working for you:

1. Are you on a few or many social media networks?

Less is more, so be strategic about the networks you are on. Pick the networks that your customers are on and create compelling content for these networks.

2. Are you posting daily and consistently?

You should aim for one Facebook post & 5-6 tweets daily to get the most results.

3. Are you engaging and interactive?

Always post content that engages with your readers – remember, social media is not one-way communication.

4. Are you Responsive?

If someone compliments you online, do you respond in a timely fashion….or a week later? Responding in a timely manner will show that you are interested in hearing what people have to say-an important part of brand building.

5. Are you advertising your network off-line?

Don’t expect your customers to seek you out online without some offline marketing – make it as easy as possible for them to find you and add you to their daily routines.

6. Does your designated social media person understand social media?

More often than not, your college student or intern will not have the “buy-in” and expertise to run an important marketing tool such as social media from a business perspective.

By answering these questions honestly, you should get an in-depth look at whether or not you are using social media effectively. We often find that businesses that are strategic and timely on social media networks not only gain a strong following on social media, but also drive traffic to their website and ultimately increase their sales and leads.

Social Media Analytics Tool-Social Bro

We test drive new social media tracking and analytics tools all the time at SoMe. Recently I started using a Twitter analytics tool called “SocialBro.” It’s free and is available online-I access it through Google Chrome. It’s pretty robust in the types of data it can pull for you. Some of the features I particularly find useful are listed here:


This isn’t a generic report, but rather an analysis of times that people best respond to your tweets. It is really useful for scheduling tweets throughout the day.


Great feature that gives business owners a lot of information about their followers and allows for lead generation.


Following Peter’s post here last week, looking at unfollowers can be unappealing, but insightful in figuring out the impact of your messaging.


You can monitor and manage hashtag use all in one place.

I really like using SocialBro-its very user friendly and it gives the user access to a large amount of relevant data. I will definitely continue using it along with other analytics tools to grow Twitter accounts for clients and for SoMe. I recommend that you check it out as well.

If you have used SocialBro, please share other useful features. Would love to hear your insights!

LinkedIn Profiles for Lead Generation

Do you know how to use your profile to capture a share of the business that is generated by the 2.2 billion searches on LinkedIn? Leverage some of the following tips to start receiving more business opportunities, develop connections to grow your business, drive revenue, and convert tire-kickers to paying customers.


What you write here is the most important-it gives a sense of who you are and how you are to work with. Use targeted keywords and text to craft an inviting picture of who you are and what you can do for your clients. Forget “I” – tell your clients what you can do for them, what you’ve done before, and how your expertise will help your clients.


If you own a business or do business development, think about using applications such as slideshare and behance to create a portfolio of case studies, testimonials, and client work. I would recommend that these apps appear even before your experience and background to give your potential clients a sense of who you are.


It’s great to have 500+ connections, but, are these connections going to help you win more business? Use the search function in LinkedIn to find clients in your target markets and message them. Be relevant, personal, and useful. Invite them to connect with you and follow-up with a phone call or a message with a meeting request.


(Most useful for premium accounts) LinkedIn members that view your profile are among your warmest leads-don’t hesitate to contact them with targeted messaging. A simple “I noticed you looked at my profile the other day – is there anything I can assist you” with additional personal messaging will go a long way to building your business via LinkedIn.

There are many other tips and best practices for LinkedIn that we use for our clients. Look out for future articles or call us and we will help you leverage your LinkedIn profile to develop leads and generate more revenue for your business!

Unfollowers: Curse or Opportunity?

It can be hard to see your business or personal handle on Twitter lose followers. “Unfollowers” bring dreaded decreases in follower totals and can bring back horrible memories of getting picked last in gym class. Although you may want to shut your eyes and ignore the numbers, there’s value to be gained by tracking unfollowers- and there are numerous websites that will do the job for you. Here are a few pieces of information that can be gleaned from using an unfollower service:

On what day did I lose more followers? What sirt of mistake did i make to caise a loss in popularity?

What type of people are unfollowing me? Do i care if they’re following me?

Who are the relevant people I’m losing?

What is the general demographic of my unfollowers?

Once you know who you’ve lost, you have an opportunity to reach out your hand. Send a DM or e-mail to a relevant unfollower to figure out where you went wrong; sometimes a message like this could lead to a healthier relationship than you had with the person or business originally.

You can find a list of unfollower services with their prominent features below. Leave some feedback if you’ve tried any of them, or if you’re still a little confused how they work.




• Free for 1 account.
• Paid subscription for multiple accounts.
• Weekly e-mail alerts.
• Simple layout, not bogged down with extra features.




• Promotional tweet to unlock “unfollower”
• feature.
• Free multiple accounts manager.
• Many features, including non-followers, fans, who followed me, inactive following, friend check, and others.



  • Works for Instagram too
  • Helps you get followers back instead of just track unfollows
  • Has managed services for brands that can extend capabilities
  • Offers paid plans only




• Free
• Weekly alerts that show who followed you and who unfollowed you
• No online interface



• Free for 1 account that shows raw unfollow numbers.
• Paid subscriptions show analytics, multiple account management, unfollower details, as well as other rich features.
• Smooth layout, trusted by almost 1,000,000 users.

Goodbye, Buddy!


• Free, but must follow @goodbyebuddy to activate.
• Analytics, but only tracks 30 unfollower profiles.
• Spotty success, sometimes does not catch all unfollowers.

Who Unfollowed Me


• Free, but does not collect total unfollowers, instead gives update at login.
• Provides profile details of unfollowers.
• Paid subscription aggregates unfollowers over time.

mr. unfollowr

• Free
• Follow the twitter account and receive DMs or e-mails every time you lose a follower.
• No online interface.
• Premium membership available for quicker notifications.

A Hello from the Newest Addition to the Some Team!



It’s been six weeks since I joined the SoMe team and it’s been a great experience. Being the first associate on board has given me the opportunity to learn a lot about building strategy, managing accounts, and plenty of other lessons that I didn’t expect to have in early May when I first came on. So, how did I get to be the first employee? My college transcript wouldn’t give you many clues; I’m entering my last year of undergraduate study at Loyola University Chicago with an expected degree in Political Science and Philosophy. These two academic areas have been passions of mine and have taught me the importance of adopting various perspectives as well as building strong arguments based on tight logic and large amounts of credible evidence.

My professional resume is a different story. I moved to Chicago and immediately fell in love with the startup environment that is beginning to thrive here. I first started work for Redeal.me, a bootstrapped Facebook app that created an easy-to-use marketplace for college students to re-sell their used textbooks. After a year, I left Redeal.me and joined the Vidya Foundation, a non-profit brainchild of Biju Kulathakal that is currently running its second pilot to help slum children in India afford a quality education. My time at both Redeal.me and Vidya was spent creating custom graphics and marketing strategies for reaching customers and businesses; this ranged from brochures, to signs, to entire social media platforms that communicated the business’ mission and services. SoMe marks my third entrepreneurial work environment prior to earning my bachelor’s, and I feel at home in my new office. Besides managing and creating content for Chicago Tweetups, I work with co-founders Madh and Aalap to craft strategic plans for new clients, write custom content for our materials, and design and publish case studies that detail SoMe’s success.

I want my work to bring Chicago Tweetups to the top of event aggregators in the Chicagoland area and be a trusted source for entrepreneurs, social media professionals, and tech gurus in the area. SoMe’s potential for growth is unlimited; our qualified and tight-knit team consistently produces organic content for our clients and our work is acknowledged by the amount of referrals that come our way. Although I’m not quite sure where I’ll end up after I graduate and “enter the real world,” I’m excited for my prospects. And if I’m lucky enough to find a spot on a small and passionate team like SoMe, I’ll be alright.