Little Independent & SoMe Upcoming Kickstarter Project!

We’re excited to launch an upcoming Kickstarter project with Little Independent for a gorgeous and colorful coffee table book celebrating independent retailers on main street America.

SoMe worked with Little Independent to consult and collaborate on this project and on a variety of phases, including, the copy and editorial, video, and will participate heavily in promoting the project via social media channels.

Here’s our client’s upcoming blog post on the project:

We are so excited about our Kickstarter project which we’re planning on launching within the next two weeks. We’ve written our draft outline, figured out our reward levels and shot video at a bike shop, a boutique and a gift gallery. The project is to create a colorful coffee table book to highlight and promote mom and pop shops across America. We just have to upload the edited video and submit the project for review. Once it’s approved, we’ll go live. We’ll be sharing the link via e-mail, facebook and twitter and hope that you’ll help spread the word. Thanks so much and we’ll keep you posted!

Lesley Tweedie, Founder of

Little Independent is an online marketplace for sale items from independent retail stores. We feature Unique Stores & Great Sales and are a brick and mortar retailer’s alternative to Amazon.

Special thanks to Aalap Shah of SoMe in Chicago for helping to coordinate this project. His expertise has been invaluable and he’s a great guy to work with. Check out SoMe at www.


We love!

We recently had our business cards redesigned (thank you Peter Kobak for your amazing designs) and printed by Our old cards were pretty, but we wanted the personality of our company to stand out in the sea of digital marketing and social media companies out there-we think these cards are the first step in doing that! The final product was amazing. did a fantastic job-providing cards with excellent paper quality and beautiful packaging. And like our picks from the best Bluetooth earbuds category, these cards are also best in class. To top it off, the pricing was completely reasonable and the cards were delivered on time and in perfect condition. We definitely recommend to any business owner! Here are some photos of our beautiful cards. Thanks again!

Social Media Starter Plan

I wanted to share the basic strategy and plan for getting your social media efforts up and running effectively. I’ll go thru it step-by-step to outline the important tasks.

Your first step in creating a social media plan is to identify one person to be the primary source of content generation. This person should be responsible for collecting, distributing, and scheduling content. Choose this person wisely and don’t overload your front desk staff/servers/office manager with this task. Once you’ve identified your social media manager, your next step is to claim your account on Facebook, Twitter, and Google +.

Next, create standard imagery for your business, make sure you have a high quality logo file, and craft verbiage that you can leverage on all social media platforms. All social media platforms have unique requirements for images size and number of characters, so keep this in mind when creating your profile information. (A quick google search will help you figure out the requirements). Make sure to use the same type of imagery and colors among your platforms to create trust and credibility for your customers.

As you’re filling out the basic information for your business, make sure to use selected keywords to further optimize your presence and make it easier to appear for local searches on these platforms. For example, you may want to include “medical imaging” “italian restaurant” “doggy day-care” in your business description. Also, don’t forget to consistently use the brick and morter address as you’re claiming each profile (i.e. 441 N. XYZ Street vs. 441 North XYZ Street).

Once everything is setup and filled out, take pictures of your business and your team so potential clients can get familiar with your business. Professional photos are highly recommended,however, don’t let that stop you from taking pictures from your camera and posting them in the short-term.

Last, but, not least, post informative and valuable content on your platforms. Here’s a great way to think about each platform and how to create content for them (example is a doughnut shop)

Twitter: ”Doughnut of the month: Raspberry Glazed Chocolate

Facebook: Behind the scenes photos of the chef’s creating our very first Raspberry Glazed Chocolate doughnuts!

Google +: Join our “hangout” (video conference) and talk to our chefs about the best tips on making doughnuts at home!

Here are some examples of what and how often to post:

Twitter: Generally, I recommend between 4-6 posts daily on this network. Twitter is a real-time service and you want to catch your audience whenever they are logged in.

Facebook: The standard posting schedule is about 2-3 times a week. Keep in mind that every facebook “like” is valuable as it allows you to reach your customers constantly.

Google +: I recommend posting 2-3 times a week on this platform as well, not only because it’s a valuable search engine tool but a great way to leverage Google Places and the “Hangout” feature to reach more customers.

As with any social media platform, don’t be overly promotional. Talk about your community, become a resource, provide useful tips, offer general service information, and information on your upcoming events. Do you support local community initiatives? Fundraise? This is all great content to share with your customers. You want to show off your business’ personality and social media is a great way to continue highlighting your business in the community.

Sevenly and Slick Social Media Widgets

Although many people are beginning to see signs of recovery in the economy, few would be willing to say we’ve managed to enter a new era of prosperity. So how does a charity drive traffic and donations to its cause? The aesthetic of Sevenly’s website and its professional photography create an attractive and welcoming donation portal; their business model combines self-indulgence with a complementary side of beneficence; and each week as their featured charity rotates, they set interactive funding and social media goals for their audience.

For those who haven’t heard of Sevenly, they are an apparel company with a charitable twist. Looking to solve problems of under-funding, lack of awareness, and low followers, they built a product that provided potential consumers with tangible and intangible goods at affordable prices in an attractive shell. Each week Sevenly features a charity and corresponding set of t-shirts. $7 of your apparel purchase goes towards the featured charity.

Working at a digital marketing agency, Sevenly’s social media goals immediately caught my interest. They’re discretely designed but clearly positioned right above each charity and set of t-shirts. Visitors can see how popular each week’s charity is and can like or tweet the content to their friends directly from Sevenly’s splash page. The barrier to action is almost non-existent and the reward for action is immediately visible and displayed to all other visitors.

I wanted to know a little more about the strategy and theory in employing these social media goals, so I decided to ask Scott Corgan, Sevenly’s chief web developer, a few questions:

1. What inspired you to create the social media goal widgets?

We had 2 goals for utilizing this area. We wanted to 1) Show that there is a certain amount of funds we were attempting to donate for the week, encouraging our co-givers to rally around the cause. And 2) We wanted our users to understand that awareness to this problem is just as important and funding the solution. We discovered that if we can reach the goal amount of people in their network a week, we could create and encourage new and returning co-givers. This solution seemed fitting as week after week, more and more co-givers rallied around that week’s cause!

2. Did you create them in-house or have an external developer create them?

We created them in house. In fact, everything on the site is from scratch and developed in house. What we are attempting to do cannot be done and has not been done “out of the box”.

3. Do you think the social media goals drive traffic and conversions?

With the economy as it is, many people really, really want to help, but they just can’t afford to always support with a donation. So we said, ok, tell you what … just tell everyone you know about it! What this does is not only bring awareness to the problem/cause, but it allows co-givers to engage in a form of social, micro-giving. And yes, this does bring traffic.

Lesson learned: create an attractive portal with multiple options for your potential consumer/donor to act on when they visit your page. Show the consumer/donor that their action is contributing to a larger cause in an explicit way. Drive traffic.