SEO vs Paid Search Advertising

Posted on September 21, 2018
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Search engine marketing (SEM) is an umbrella term encompassing both SEO and paid search advertising. However, it is common to see people only interested in either SEO or paid search. Historically, research has shown that organic search engine results receive many more clicks than paid results. More recent research however shows that paid search results […]

Most Important Metrics in Google Analytics

Posted on September 12, 2018
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Google Analytics is one of, if not the most, important tools for measuring website analytics. Whether you work in search engine marketing or email advertising, whether you own a company website or a blog, Google Analytics is crucial to understanding the quantity and quality of your web traffic. What is Google Analytics? How Does it […]

Google My Business Tips for SEO

Posted on August 29, 2018
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Google My Business is an important tool to utilize for SEO. While a well-optimized listing can drive SEO results for local businesses in particular, national and global companies can also see keyword ranking gains and website traffic increases with Google My Business. It’s an SEO best practice for all businesses to ensure your listing is […]

How to Write a Title Tag for SEO

Posted on August 22, 2018
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What is a Title Tag A title tag is the text which appears at the top of a web page’s Google listing, and also in a browser tab. The title tag for SoMe Connect’s home page can be seen in the screenshots below:     Title tags are denoted with HTML code which, on the […]

SEO Benefits of a Company Blog

Posted on August 20, 2018
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It should be no secret that content is among the top three ranking factors Google uses to determine organic search rankings. The more content you have, and the higher the quality of that content, the more keywords your website will rank for, giving you more visibility in organic search. Working at a digital marketing agency, […]