How to Research Keywords for SEO

Posted on August 15, 2018
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Many people understand the importance of SEO – it’s how you get more eyes on your website without spending money on paid search. However, simply writing content won’t get the job done. You’ll need to learn how to research keywords for SEO. Keyword research is the foundation of every successful SEO campaign. Keyword research is […]

Finding SEO Content Opportunities Through Competitor Analysis

Posted on August 9, 2018
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Even though Google relies on AI to determine organic rankings for a search query, Google has made (and continues to make) updates to their AI such that they increasingly think more like humans. Websites that deliver value to people tend to outrank websites that prioritize optimization for Google’s AI, and this trend will only increase […]

What is Image Alt Text?

Posted on July 26, 2018
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Definition Image Alt Text (also known as Alternate Text) is an HTML attribute that can be added to an image, typically via your website’s content management system. This is not the same thing as the image title, which can also be edited in a website’s CMS. Image alt text is typically best used when it […]

SEO for Real Estate

Posted on July 17, 2018
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Search engine optimization (SEO) is the process of enhancing your website’s organic rankings in search engines such as Google and Bing. When it comes to engaging with real estate prospects, SEO is becoming more important than ever. According to a 2017 study by the National Association of Realtors, 51% of buyers found their home online. […]

What is a 404 Error?

Posted on July 10, 2018
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Definition A 404 error is the message that displays when trying to access a web page that does not exist. There are a few different ways to receive a 404 error, including: Clicking on a dead/broken link Incorrectly typing in a web address Trying to access a web page that once existed by has since […]