Utilizing a less is more mindset when developing and managing your Paid Search campaigns will undoubtedly improve your campaign performance and help make your job easier. It comes down to being more selective with your keywords and identifying additional ways to target your ideal audience. You don’t have to bid on hundreds of keywords to have an effective campaign, you just have to bid on the right keywords.
Search engine marketing (SEM) is an umbrella term encompassing both SEO and paid search advertising. However, it is common to see people only interested in either SEO or paid search. Historically, research has shown that organic search engine results receive many more clicks than paid results. More recent research however shows that paid search results […]
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