Paid search tips to help cut wasted spend and improve campaign performance

Posted on December 8, 2020
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Utilizing a less is more mindset when developing and managing your Paid Search campaigns will undoubtedly improve your campaign performance and help make your job easier. It comes down to being more selective with your keywords and identifying additional ways to target your ideal audience. You don’t have to bid on hundreds of keywords to have an effective campaign, you just have to bid on the right keywords.

SEO vs Paid Search Advertising

Posted on September 21, 2018
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Search engine marketing (SEM) is an umbrella term encompassing both SEO and paid search advertising. However, it is common to see people only interested in either SEO or paid search. Historically, research has shown that organic search engine results receive many more clicks than paid results. More recent research however shows that paid search results […]

SoMe Highlighted on Agency List 2018

Posted on April 2, 2018
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SoMe is honored to be included on the list of best Chicago digital marketing firms by Agency List.  Agency List is a professional resource to help businesses, students and industry professionals find the top advertising agencies in over 60 markets in every state across the country.