Chicago social media agency, Digital Marketing Insights, Social media

Chicago Social Media Agency News Roundup – 12/1

Posted on December 1, 2015

What types of video rule Facebook? What new feature did Snapchat premiere and Vine copy mere days later? Read on to learn the latest in social media news.

Food Videos Rule on Facebook

According to the Wall Street Journal, food videos on Facebook outperform any other content on the platform. Most notably, Buzzfeed’s Tasty page, that showcases recipes in time-lapse style, is the most popular page in regards to video on the entirety to Facebook.

Snapchat Debuts Story Explorer

If you are looking at a Snapchat-created story and like what a particular person posted about, you can now use the story explorer feature to see more snaps from that location. For example, if you are viewing the Chicago story and you see someone post about The Bean, simply swipe up to view more snaps from The Bean.

Holiday Spending and Mobile

eMarketer has predicted that mobile purchases this holiday season will increase drastically this year. They say “U.S. retail m-commerce sales to rise 32.2 percent in full-year 2015 — more than double the 14.2 percent increase forecast for retail e-commerce sales as a whole.” This shows the importance of mobile-friendly websites and apps. We are experts in mobile websites and content creation. Contact us to get your brand online in time for the holidays.

Vine Launches Similar Feature

Days after Snapchat announced Story Explorer, Vine has released a similar feature, simply titled Similar Vines. You can now swipe left on any Vine to see similar Vines.

Google App Install Interstital Penalty

After some complaints, Google has taken action to make sure app creators don’t abuse the opportunity for advertisements and exploit them for profit. Mobile websites that show large, full-screen ads after a user clicks on a search result will no longer be considered mobile friendly. Web developers, take note. We have a team dedicated to online ads and Google AdWords. Let us help you get high rankings on Google.