Every so often a new buzz phrase pops up in our industry. Right now, it’s “Content Marketing.” People ask us all the time if we do content marketing. It’s not a new concept-marketers have been using content marketing strategies for a long time. So what is it? Trusty Wikipedia gives a quick and easy definition:
Content marketing is basically smart marketing, and it’s perfect for social media. No one wants to log into Facebook and be told what to buy-they want to make those decisions on their own. How do you as a business steer potential customers to your product? By becoming a resource to them. Provide them with useful information that is relevant to your brand that makes them trust you with their purchasing decisions. It works and your customers will thank you.
It can be daunting to think about coming up with creative strategies that push your brand forward without pushing advertisements in people’s faces. But as you dive in, it becomes the fun part of the marketing process. Think about it-your business, or the business you work for, has a story, and is passionate about something. Let this vision permeate your content marketing strategies.
If you need inspiration, check out this great presentation from SlideRocket (love these guys). Don’t be afraid to get started-2013 is your year!