Posted on March 6, 2013

This past weekend, I had the privilege of seeing one of my favorite, yet little known a capella groups called Pentatonix perform at the Riviera theatre in Chicago . Well, at least I thought they were little known. Practically everyone I asked had no clue of who Pentatonix was, but when I stumbled across one person who did, we both searched to find that the tickets were quickly sold out. So…how did those people find out about Pentatonix? To give a little background, the group won an NBC singing competition show called “The Sing Off,” which featured a capella groups from around the world. After airing the third season in 2012 and crowning its third winner, the show was dropped from the network…never to return.

My guess for the show ending was likely low viewership, which explains the lack of awareness among so many about Pentatonix. But the five-member a capella group has in-fact been the ONLY winner from the three season show that I’d heard about post-winning. The real reason? Social Media! While the group covers a lot of popular songs rather than its own, a strong YouTube presence and consistently uploading covers has made them known amongst those who did not watch the television show that was supposed to bring them fame. At the bottom of each video, the group includes links of where to follow them and after performing, there’s a short message for “plug-ins.” Everything from Twitter to Instagram, this group has created its own sharable material across socialYouT networks, and from the looks of it, success has been the result. Followers and fans feel like they’re on-tour with the group and a part of their blossoming journey through Facebook posts, photos, tweets and mini-vlogs. I always pass along a video to tell the next person that appreciates good music about Pentatonix. From the sold-out crowd, I obviously haven’t been the only one doing so!

Here’s a link to their videos as well as other social media page links you can follow Pentatonix on:

PTX Website:
PTX YouTube:
PTX Facebook:
PTX Twitter:
PTX Instagram: