A Quick Guide to Getting your Blog Up and Running

Posted on June 18, 2015

As a Chicago social media agency that has experience with a variety of clients , it’s important to us our valued patrons understand exactly how we can help them get to where they need to be. Of course we’re the social media agency that’s 100% dedicated to guiding you along the way and helping you to get there and that’s just one of the reasons we like to publish these how-to types of articles.


Unless you’ve been hiding under a rock, you know at least some of the wonderful things having your own blog can do for your business although there are still a lot of people who aren’t quite sure how to get one up and running or what to write once they build a blog. With all that said, here’s a quick primer for those of you who can benefit from one. Start by trying to decide if a blog is the best way for getting the message out on your goods and services. Working through a few of these questions to see where you stand will help.

– Do you like writing? When you consider blogging is predominantly about writing, you should ask yourself if this is something you’ll enjoy.
– Do you have self-discipline? While you don’t need to write something every day, the search engines like Google are more attracted to fresh content so daily writing is a good level to aim for.

Along with the platform (and WordPress is still in the lead for popularity and convenience) there are a few other things you need to consider when you’re ready to start blogging.

Overall theme is important since this is the way the digital world will classify your blog and be the first impression you provide before anyone even starts reading what you’ve written. As your social media agency of choice, we generally suggest you stick with one genre per blog. As a rule, people don’t want to read a variety of subjects in one place like political opinions, movie reviews or how to walk your dog. The exception of course is the instructional blog where a team of writers gets to tackle a variety of how to subjects. However, if you plan on making the content a solo act, you need to have a clearly defined focus for your blog.

Layout is important

Remember, how you present what you write is often as important as the content. Layout is essential for any blog because the average Internet reader is different and needs to have text presented to them in certain ways that appeal. Headers and sub headers are useful here and pictures are a great way to give the eyes a rest. Short paragraphs and bullet points are other great tools that help to hold reader interest.

Finally, keep in mind promoting that blog is best done by a social media agency that will take the time to get to know what techniques best suit your brand considering where you want your business to go. Why not get it touch with us so we can get started getting to know each other today?