A Quick Guide to Getting your Blog Up and Running

As a Chicago social media agency that has experience with a variety of clients , it’s important to us our valued patrons understand exactly how we can help them get to where they need to be. Of course we’re the social media agency that’s 100% dedicated to guiding you along the way and helping you to get there and that’s just one of the reasons we like to publish these how-to types of articles.


Unless you’ve been hiding under a rock, you know at least some of the wonderful things having your own blog can do for your business although there are still a lot of people who aren’t quite sure how to get one up and running or what to write once they build a blog. With all that said, here’s a quick primer for those of you who can benefit from one. Start by trying to decide if a blog is the best way for getting the message out on your goods and services. Working through a few of these questions to see where you stand will help.

– Do you like writing? When you consider blogging is predominantly about writing, you should ask yourself if this is something you’ll enjoy.
– Do you have self-discipline? While you don’t need to write something every day, the search engines like Google are more attracted to fresh content so daily writing is a good level to aim for.

Along with the platform (and WordPress is still in the lead for popularity and convenience) there are a few other things you need to consider when you’re ready to start blogging.

Overall theme is important since this is the way the digital world will classify your blog and be the first impression you provide before anyone even starts reading what you’ve written. As your social media agency of choice, we generally suggest you stick with one genre per blog. As a rule, people don’t want to read a variety of subjects in one place like political opinions, movie reviews or how to walk your dog. The exception of course is the instructional blog where a team of writers gets to tackle a variety of how to subjects. However, if you plan on making the content a solo act, you need to have a clearly defined focus for your blog.

Layout is important

Remember, how you present what you write is often as important as the content. Layout is essential for any blog because the average Internet reader is different and needs to have text presented to them in certain ways that appeal. Headers and sub headers are useful here and pictures are a great way to give the eyes a rest. Short paragraphs and bullet points are other great tools that help to hold reader interest.

Finally, keep in mind promoting that blog is best done by a social media agency that will take the time to get to know what techniques best suit your brand considering where you want your business to go. Why not get it touch with us so we can get started getting to know each other today?

A Week in the Life of Social Media Agency

Once, in a client pitch with a large healthcare company we were asked to give reassurance that our account manager would not be working in a basement somewhere in their underwear. Stunned silence ensued, but it has since become a laughable moment.

With social media being such a new field, it’s common for our clients to ask about how we work, or where we work, or even, how we do our work. To answer those questions we’ve compiled a sample week in the life at SoMe.

Every Monday, we begin with our weekly team meeting to strategize, share updates, and most of all, work on the top 2-3 of challenges that we’re all facing for the upcoming week or marketing challenges that we’re facing.


Monday is our day to set our goals, plan for the week, and work on content production – all done in-house at our Chicago office at Enerspace Co-Working.


Tuesday & Wednesdays are focus days for our social media team to work with clients and attend client related events to research, produce, and document content for the week. We often are on-site and visiting to meet with our clients so we have authentic & fresh content to engage & interact with the online community that we’re building and managing.


Researching wings for a client pitch for a national pizza brand.


SoMe co-founder, Madhavi, moderating a panel for our Real Estate-Social Media Conference, Leap, in November.

On most Thursday’s we’re still out and about and our clients are gearing up for the weekend. We’re also meeting internally to share knowledge, best practices, and other tools & techniques so we can implement those suggestions for all of our clients.


Our weekly “Lunch and Learn” to share our insights with the entire team.


Discussing and brainstorming for an upcoming offline event for a client

Madhavi and I had a special opportunity to share our expertise on real estate marketing on the #cinematic everything blog via Indirapp Productions. The full video is at: http://vimeo.com/73429757


Fridays? Near the end of the week, we’re ready to review the week’s results, work together on our projects in the office, and have some fun at client events and other activities.Screen-Shot-2013-09-09-at-1.17.05-AM-222x300

SoMe co-founder Aalap with the youngest social media adapter, his daughter Arya at Women In Tech, an event hosted by SoMe, BIN 36, and Good Vines.


Client strategy meeting to kick off launch for Inc Magazines Trep Life Series.


Fridays mean pizza in the SoMe office.

Running a social media agency means rolling with the punches, thinking on your feet, and embracing the unpredictable nature of an industry that’s still so new to so many. But this is why we love what we do.

On a special note, Madhavi and I are proud to celebrate 2 years of the initial paper sketch of what SoMe is – through pivots, startup challenges, winning both big and small clients, we’re proud of our team and what we’ve accomplished and are incredibly excited about what the future holds for us.

Continue following SoMe’s journey on Twitter, Facebook and on our blog! And send us any questions you still have about what we do and how we do it. We’re happy to answer!