Chicago Social Media Agency News Roundup – 9/8

We’re back with our next round of social media news. See below on updates on the latest regarding Instagram, Facebook, Twitter, etc.

5 Ways Brands Are Using Periscope

Digiday looked at how different brands are using live streaming app Periscope to promote their products. The article mentions Target giving a sneak peek at their design partnerships, Taco Bell announcing it’s Cinco De Mayo free breakfast giveaway, and JC Penney featuring Eva Longoria as a celebrity takeover.

Facebook is Now More Important Than Google For Online Publishers

According to new data, Facebook is starting to drive more traffic to digital media websites than Google is. This news comes after Facebook announced they want to get more content on their platform with Instant Articles and a revamped Notes feature.

The Demographics of Social Media Users

Pew Research Center looked at demographics of the top 5 social media platforms. They found that 72% of adult Internet users (62% of entire adult population) use Facebook. Facebook is especially popular among women and users who are 18-25 years of age.

Pinterest is mainly used by women (44%) compared to 16% of men as well as those less than 50 years old.

Instagram is popular with non-whites and young adults. 47% of African Americans and 38% of Hispanics use the platform.

Alternatively, LinkedIn was the only platform that had higher usage rates among 30-49 year olds than 18 to 29 year olds.

Finally, Twitter users are seen to be living in urban areas and are more popular among young adults.

Facebook Begins to Allow GIFs as Ads and on Pages

Facebook has begun to allow businesses to post GIFs as ads and page posts. Wendy’s was the first business to try the new feature.

Facebook Launches M, Their Version of Siri

Facebook has launched ‘M’, a virtual assistant, inside of their messenger app. “M completes tasks and finds information on your behalf. It’s powered by artificial intelligence that’s trained and supervised by people,” says David Marcus, the Vice President of the product.

6 Reasons Small Businesses Should Be on Periscope

Entrepreneur looked at reasons why small businesses should use the live-streaming app owned by Twitter. They cite real-time engagement, a new follower base, and an unsaturated market as reasons.

We’re all about helping small businesses grow online. See who we’ve worked with.

3 New Publishers on Snapchat

3 new publishers are now in Snapchat’s discover feature. Mashable, Tastemade and IGN join brands such as Cosmopolitan, People Magazine and Buzzfeed.

Facebook Creates Tool to Stop Duplicate Video Uploads

Facebook is working on a tool that will alert video creators if their videos have been uploaded elsewhere on the platform. This comes after Hank Green, a YouTuber with a large following, criticized Facebook’s video policy.

Twitter Testing New Photo Tools

If you paid attention to the VMAs on Sunday and via social media, you would have seen a few celebrities testing out new features on Twitter. It looks like stickers and emojis will soon be able to be placed on images and videos.

Gender Equality in Social Media Use

Compared to the past, an even number of men and women are using social media. It was found that 73% of men use social media compared to 80% of women.

Google Has a New Logo

Google has debuted a new logo in Tuesday’s Google Doodle. The font has changed to look “more modern and playful”.

Pew Research Mobile Messaging and Social Media 2015

Pew Research looked at adults using social media and  . They found that roughly 3 in 10 adults use messaging apps like WhatsApp or Kik. Also 17% of smartphone users use apps that automatically delete messages like Snapchat.

Additionally, 15% of online adults read or comment on discussion forums like Reddit or Digg while one in 10 young adults use Tumblr (20% of users 18-29).

Finally, Facebook remains the most popular social media site among Internet users However, Pinterest and Instagram are on the rise, doubling in usage since 2012.

Note that SoMe offers social media content creation for all of these platforms. Contact us to get started!

Here’s a few of the industry leading Social Media Tools you Can’t be Without

If you’ve been plugging away with digital marketing and teaming up with a social media agency that’s helping you realize how worthwhile and intense it can be to succeed with these mediums, you’ve more than likely had at least some connection with some of the social media tools that can help. You need to build a platform that can be repeated and is scalable so you need to be careful about the tools you choose. Here’s a few of the ones we think are worth some attention.

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Crystal has a few things going for it that are interesting. First off, it can help you make your emails more personable by analyzing public data to tell you more about how a person you’re communicating with behaves and how you should tailor your emails to them. The application developed here was put together at the Harvard Innovation Lab and this is cutting edge since it even predicts what the outcome of your relationship with that person will be like. There’s a two week trial and a version for Gmail that makes it attractive.

As a Chicago social media agency that’s dedicated to getting you to where you need to be, we like to stay on top of all the latest trends in social media marketing and tools that help everything run smoothly. Sometimes, you need to keep things simple to get the best results and that’s why we think Facebook has an interesting tool in Facebook Insights. There was a time not that long ago when the ROI for digital advertising was suspect to the point where bigger corporate types were thinking about pulling the plug on social media altogether.

It’s a good thing those times have changed and tools like Facebook Insights helped social media to turn the corner. This tool provides an excellent overview of the important metrics you need like the amount of click through traffic your shares generate and the comments your posts receive. This is excellent ammunition for the combined efforts of you and your social media agency when filtering through what works and what doesn’t.

A Quick Guide to Getting your Blog Up and Running

As a Chicago social media agency that has experience with a variety of clients , it’s important to us our valued patrons understand exactly how we can help them get to where they need to be. Of course we’re the social media agency that’s 100% dedicated to guiding you along the way and helping you to get there and that’s just one of the reasons we like to publish these how-to types of articles.

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Unless you’ve been hiding under a rock, you know at least some of the wonderful things having your own blog can do for your business although there are still a lot of people who aren’t quite sure how to get one up and running or what to write once they build a blog. With all that said, here’s a quick primer for those of you who can benefit from one. Start by trying to decide if a blog is the best way for getting the message out on your goods and services. Working through a few of these questions to see where you stand will help.

– Do you like writing? When you consider blogging is predominantly about writing, you should ask yourself if this is something you’ll enjoy.
– Do you have self-discipline? While you don’t need to write something every day, the search engines like Google are more attracted to fresh content so daily writing is a good level to aim for.

Along with the platform (and WordPress is still in the lead for popularity and convenience) there are a few other things you need to consider when you’re ready to start blogging.

Overall theme is important since this is the way the digital world will classify your blog and be the first impression you provide before anyone even starts reading what you’ve written. As your social media agency of choice, we generally suggest you stick with one genre per blog. As a rule, people don’t want to read a variety of subjects in one place like political opinions, movie reviews or how to walk your dog. The exception of course is the instructional blog where a team of writers gets to tackle a variety of how to subjects. However, if you plan on making the content a solo act, you need to have a clearly defined focus for your blog.

Layout is important

Remember, how you present what you write is often as important as the content. Layout is essential for any blog because the average Internet reader is different and needs to have text presented to them in certain ways that appeal. Headers and sub headers are useful here and pictures are a great way to give the eyes a rest. Short paragraphs and bullet points are other great tools that help to hold reader interest.

Finally, keep in mind promoting that blog is best done by a social media agency that will take the time to get to know what techniques best suit your brand considering where you want your business to go. Why not get it touch with us so we can get started getting to know each other today?

Listen Up! Here’s a Moneyball Social Media Agency Angle you Might not Have Considered

Any new innovation in the business world that helps to increase your bottom line needs to adapt and grow just like the business itself. Our Chicago social media agency understands the importance of injecting a balanced approach into each and every one of the campaigns we work on with our valued clients and to that end, we think it’s critical for them to know about the things only social media can do for them.

So we’d like to suggest you start listening. That doesn’t necessarily mean just to us—although we are the social media agency that’s dedicated to making sure you get the listeningmost from the digital marketing world. What we’re talking about here is the ability social media gives you to listen to your customers in a way you never did before.

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Target Demographic

When you start “listening” ( and of course in many instances this really means reading) to what your target demographic is saying on social media , you can make the changes that better suit them and they , in turn, start listening to and buying from you.

Fair enough, you might say, but how do I start that process after I’ve talked with a Chicago social media agency and started a campaign on some of the more popular platforms like Twitter? What are the mechanics of listening on social media?

Right Funnel

You can start by looking for the right funnel to narrow down the ocean of thoughts and opinions out there into a steady stream that’s coherent and useable. There’s quite a variety of tools that do an amazing number of different things and we’re the social media agency that can outfit you with the right one.

First things first, as they say, and you’ll need to start the process off by cataloguing the amount and types of content you’re putting out into the digital world of social media. Deciding which ones are doing best is often about taking the Moneyball analytics type approach and taking advantage of what vehicles like Twitter and Linkedin have to offer.

After that, you can start making a useful catalogue of the praise , referrals and even complaints that are centered around your brand and adjust accordingly.

Patience is a Virtue When you’re choosing a Chicago Social Media Agency

There’s no way you’re going to be successful with social media marketing if you think you can rush the results that will make a difference to your bottom line. There. Now that we’ve got that out of the way, we can start discussing how to put together a partnership with a social media agency that makes the most business sense. I use the word partnership here because it’s close in meaning to another word you’ll need to be familiar with when you enter the world of digital advertising, and that’s relationship.

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No more hard sell ads and shouting at your clients with loud aggressive Calls To Action social media 3when you’re building a modern marketing template with tools like Twitter and Linkedin. Today’s prospects want a relationship with the people they’re buying from and that means, among other things, you need to understand and react to your target market over time and be constantly ready to change and tweak your efforts as your relationship with them grows.

The same needs to be true of the Chicago social media agency you choose to quarterback the entire process. Of course you’ll be excited when you finally get everyone in your organization onboard the social media wagon and you’ll want to get going right away, but taking a step back to a mutually beneficial strategy and discovery period so the social media agency can get to know your vision, goals and metrics as well as how you want the brand to look online is a best practice.

Beware of those companies that want to hold your hand and jump right into deep waters by promising specific amounts of traffic, downloads or likes without this initial discovery process—dealing in hard numbers right away should be a big red flag.

Remember anyone promising you 30,000 likes over a specific time frame is more than likely selling you their prepackaged technique requiring more money than effort. On the other hand, 10,000 likes that’s the result of more time, grit and hard work will build the authentic community that will increase your bottom line and sustain interest and conversions over the long run.