Chicago Social Media Agency News Roundup – 9/8

We’re back with our next round of social media news. See below on updates on the latest regarding Instagram, Facebook, Twitter, etc.

5 Ways Brands Are Using Periscope

Digiday looked at how different brands are using live streaming app Periscope to promote their products. The article mentions Target giving a sneak peek at their design partnerships, Taco Bell announcing it’s Cinco De Mayo free breakfast giveaway, and JC Penney featuring Eva Longoria as a celebrity takeover.

Facebook is Now More Important Than Google For Online Publishers

According to new data, Facebook is starting to drive more traffic to digital media websites than Google is. This news comes after Facebook announced they want to get more content on their platform with Instant Articles and a revamped Notes feature.

The Demographics of Social Media Users

Pew Research Center looked at demographics of the top 5 social media platforms. They found that 72% of adult Internet users (62% of entire adult population) use Facebook. Facebook is especially popular among women and users who are 18-25 years of age.

Pinterest is mainly used by women (44%) compared to 16% of men as well as those less than 50 years old.

Instagram is popular with non-whites and young adults. 47% of African Americans and 38% of Hispanics use the platform.

Alternatively, LinkedIn was the only platform that had higher usage rates among 30-49 year olds than 18 to 29 year olds.

Finally, Twitter users are seen to be living in urban areas and are more popular among young adults.

Facebook Begins to Allow GIFs as Ads and on Pages

Facebook has begun to allow businesses to post GIFs as ads and page posts. Wendy’s was the first business to try the new feature.

Facebook Launches M, Their Version of Siri

Facebook has launched ‘M’, a virtual assistant, inside of their messenger app. “M completes tasks and finds information on your behalf. It’s powered by artificial intelligence that’s trained and supervised by people,” says David Marcus, the Vice President of the product.

6 Reasons Small Businesses Should Be on Periscope

Entrepreneur looked at reasons why small businesses should use the live-streaming app owned by Twitter. They cite real-time engagement, a new follower base, and an unsaturated market as reasons.

We’re all about helping small businesses grow online. See who we’ve worked with.

3 New Publishers on Snapchat

3 new publishers are now in Snapchat’s discover feature. Mashable, Tastemade and IGN join brands such as Cosmopolitan, People Magazine and Buzzfeed.

Facebook Creates Tool to Stop Duplicate Video Uploads

Facebook is working on a tool that will alert video creators if their videos have been uploaded elsewhere on the platform. This comes after Hank Green, a YouTuber with a large following, criticized Facebook’s video policy.

Twitter Testing New Photo Tools

If you paid attention to the VMAs on Sunday and via social media, you would have seen a few celebrities testing out new features on Twitter. It looks like stickers and emojis will soon be able to be placed on images and videos.

Gender Equality in Social Media Use

Compared to the past, an even number of men and women are using social media. It was found that 73% of men use social media compared to 80% of women.

Google Has a New Logo

Google has debuted a new logo in Tuesday’s Google Doodle. The font has changed to look “more modern and playful”.

Pew Research Mobile Messaging and Social Media 2015

Pew Research looked at adults using social media and  . They found that roughly 3 in 10 adults use messaging apps like WhatsApp or Kik. Also 17% of smartphone users use apps that automatically delete messages like Snapchat.

Additionally, 15% of online adults read or comment on discussion forums like Reddit or Digg while one in 10 young adults use Tumblr (20% of users 18-29).

Finally, Facebook remains the most popular social media site among Internet users However, Pinterest and Instagram are on the rise, doubling in usage since 2012.

Note that SoMe offers social media content creation for all of these platforms. Contact us to get started!

3 Elements of a No – Fail Social Media Marketing Campaign: As Told Through Video Games

A few days ago, as I was heading upstairs to do my lights and darks in our shared laundry room, I was surprised to find an honest-to-goodness standalone arcade video game staring me in the face.

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Instantly, a few things ran through my head, such as “I didn’t think the service elevator went to this floor?” and “maybe this is for a scene from the remake of that pinball wizard movie?” Upon further inspection, I came to realize it was a social media marketing campaign stunt by none other than Headquarters Beercade. HQ Beercade is a local Chicago bar in Lakeview that boasts over 37 arcade games, old and new. They are currently in the process of opening up a second location in River North – and are employing a genius marketing technique to do it.

The premise of the campaign is this: “Play a game on us and share your score on social media by tagging it with #HQRiverNorth. Each post earns you an entry into an exclusive drawing: the chance to win an invitation to check out the new HQ Beercade before it opens to the public. Game on!” After I got over my initial excitement, and being the social media marketing nerd that I am, I realized why exactly this social marketing campaign makes so much sense.

Here are 3 ways HQ got it right, and how you can replicate their success:

They know their audience.

HQ Beercade knows who they’re talking to- I speculate they knew exactly what they were doing when they placed an arcade game in the laundry room of my mid-rise apartment building, comprised mostly of mid-twenty to thirty year olds that frequent the River North neighborhood. They knew we’d get a kick out of the novelty of the experience, and that there was a good chance we’d participate.

They know their audience.HQ11

They know what their audience is passionate about, and they are passionate about the same thing.

HQ Beercade is in the business of making sure people have a good time while drinking craft beers and playing arcade video games. Did they talk about their drink specials? Nope. They got right down to the business of demonstrating how fun the experience can be – even if it is while you wait for your socks to dry. Their marketing message is clear and simple, and therefore, resonates soundly with their audience.

They know how to use “online” to bring customers “offline.”

In the world of social media, this is probably one of the most important steps in the marketing cycle you can take to ensure your efforts result in conversion – especially if your business goal exists outside of the Internet. You may get great marketing awareness out of it, but it’s not enough to just promote your business online – you’ve got to get people involved with your company and create relationships with your brand. HQ did this perfectly through the design of their promotion. Yes, they will get people talking about the opening by posting pictures of their high scores to social platforms – but each post gets you an entry to actually attend a pre-launch event. In person. Before anyone else. How cool will THAT experience be?! That will create not only buzz, but also loyal customers who have engaged with the brand and will visit time and time again.

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In conclusion, it is important to remember the simple elements of what makes social marketing campaigns successful. You will never get your customer to engage if you aren’t giving them what they want. To be successful, you need to really listen to your customer’s needs, and make sure your marketing efforts align with delivering fulfillment.