Utilizing a less is more mindset when developing and managing your Paid Search campaigns will undoubtedly improve your campaign performance and help make your job easier. It comes down to being more selective with your keywords and identifying additional ways to target your ideal audience. You don’t have to bid on hundreds of keywords to have an effective campaign, you just have to bid on the right keywords.
Search engine marketing (SEM) is an umbrella term encompassing both SEO and paid search advertising. However, it is common to see people only interested in either SEO or paid search. Historically, research has shown that organic search engine results receive many more clicks than paid results. More recent research however shows that paid search results […]
Search engine optimization (SEO) is the process of enhancing your website’s organic rankings in search engines such as Google and Bing. When it comes to engaging with real estate prospects, SEO is becoming more important than ever. According to a 2017 study by the National Association of Realtors, 51% of buyers found their home online. […]
SoMe is honored to be included on the list of best Chicago digital marketing firms by Agency List. Agency List is a professional resource to help businesses, students and industry professionals find the top advertising agencies in over 60 markets in every state across the country.
“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment” – Ralph Waldo Emerson Standing out among the crowded landscape of digital agencies in 2017 can be challenging. Companies are looking for a one-stop solution to all of their online needs, which has resulted in an […]