Social Media Giants Battle it Out in an Increasingly Crowded Playground

Posted on April 1, 2021
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The end of the snowy season has social media platforms whipped up into a feeding frenzy. Following the success of Clubhouse — the popular invite-only audio social app, which quickly gained steam throughout the winter and recently celebrated more than 13 million downloads — all three social media giants are piloting their own audio-only features.  But […]

Letter to the team

Posted on March 25, 2021
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We wanted to share a recent letter that our CEO, Madhavi Rao, shared with our team. We are looking forward to continued growth and development as an organization. Hi team – I wanted to share my thoughts on the recent horrific events that took place in Atlanta and my thoughts around the ongoing injustices that […]

FB Strikes Back Against Apple’s Efforts to Curb Data Harvesting

Posted on February 26, 2021
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We’re just two months into the year and the nation’s biggest tech giants are already going head to head. Last month, iPhone maker Apple officially announced widespread efforts to curb data harvesting and provide more transparency and control over how companies track user data across websites and apps. Among the changes included revamped user permission settings […]

Everyone is Creative (With a Little Practice)

Posted on February 8, 2021
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By: Chuck Lewis, Senior Creative at SoMe   A few years back, I stopped by a local gym for an introductory consultation. The idea for this first meeting was that we’d have a short discussion, I’d fill out a worksheet with my fitness goals, and the trainer would walk me through a few basic movements. […]

Digital Marketing Industry Updates – New Year, New Ways to Connect & Discover

Posted on January 29, 2021
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Explore the expanding suite of digital marketing tools geared for customer discovery and improved search functions in our round -up of January’s digital marketing industry updates.