Websites serve as digital storefronts, brand ambassadors, and engagement platforms in today’s interconnected world. They are crucial for lead generation, e-commerce, information dissemination, and storytelling. However, not all digital marketing functions can be effectively handled by a website alone. This article delves into what websites cannot achieve in digital marketing and the evolving role of AI in addressing these limitations. […]

When studying what digital marketing is and what its benefits are, you should keep in mind that one of the most obvious reasons for its importance is the ability to better target your audience.

As the virtual space expands, digital marketing is transforming, and more unique channels are emerging with it.

The main goal of marketing communications is to attract the attention and interest of your target audience, create a positive brand image and increase sales of a product or service.